Lindsay Gallego is the founder of More Mom, a new resource for moms with so many cool tips and great info to help you navigate the mom life and add MORE to every day.
Owner of Palm Beach Society Affair
Market and business strategy, tailor the needs of clients through product placement, retail development and brand expansion. Focus in staffing, training, and relationship dynamics to ensure the success of brands we work with on a national and international level.
Our team helps build placement in the community and outreach to establish key partnerships, on small to large scale operations.
Check out this great article about Liz Kane & Co, Inc.
click to see on their site
Today we’d like to introduce you to Liz Kane.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have been an artist since I was a child. I took a journey through the creative arts. I’ve done hair, I’ve been a chef and owned a catering company, I’ve been a DJ, I’m occasionally a stylist on set. I basically tried everything and then discovered Photography. It just got all of my talents into one. Now I’m getting really into videography as well. After 10 years of freelance photography, I opened a large photo studio last year and we are growing into something really special. I have brought other photographers into my space and we are like a little family now. Sharing ideas and helping one another fulfill concepts. I have a small marketing agency as well. We blend the needs of social marketing, web design and SEO with the content needs of any business. Whereas if I’m planning your marketing strategy I am also doing the photos and video for you. There are no holes in the process or waiting for other vendors to complete tasks. It’s full service, boutique style brand management. I’ve been referred to as a Swiss Army knife. Because I am not specialized and I truly apply myself to many talents. At this point, I’m growing the studio and making moves towards some really incredible and inspiring projects.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
As an artist, it’s never a straight shot to your goals. However, I began photography at the tail end of my culinary career and slowly grew my craft as I carried and delivered three babies. Having stayed at home status, gave me the flexibility to pursue my art and grow it slowly. As my kids all entered school age I gradually moved into having a full-time business. One struggle we all deal with is the slow season which is summer. But, now I plan ahead and use that time to work on personal projects and to give our own marketing more concentration. The slow season, while it is a financial strain, is an opportunity to dive into parts of the business that we don’t have time for the rest of the year.
So let’s switch gears a bit and go into the Liz Kane & Co, Inc. story. Tell us more about the business.
My company is different from others in that I do 100% of my post-production. I never farm out my work. I believe that the entire project needs to come from me and my eye. I’m very connected to my clients. Almost everyone becomes my personal friend after a project is complete. Everyone who works for me is a genuine, authentic and caring person. We don’t compete we work together. All of us are inspired and never settle for good enough. We will do anything to give an amazing image product and to help other businesses thrive. We are all dedicated alpha artists. Not one of us would consider doing what we love on the side. We’re all in.
Has luck played a meaningful role in your life and business?
Well, I have always had the luck of the Irish on my side. But, the natural ability to produce art is a lucky gift. One I’m very grateful for. I can’t really recall feeling unlucky in business. Even when it’s tough, I’m grateful that what’s tough is having too much work to do and not enough time. With this type of business referrals and reputation mean a lot. So, I hope that means that I’ve earned my success and haven’t just gotten lucky.
This little doll showed up ready to work. The South Florida child modeling scene is cranking during the winter. Most brands prefer to shoot down here where the weather is always sunny and bright. Kids in the industry need to stay on top of things and have their pictures updated regularly. I love these little sessions. Here we stepped right out of my studio and just explored the fun urban elements surrounding us. It was so fun to mix up the looks with colorful things that happened to be on site. A lot of photographers will grab your $ and shoot for 10-15 minutes. I truly love getting into it and finding a variety of looks for each model. Thats the whole point isn't it? Full sessions are over an hour. I style, do hair and makeup at no extra charge. $450 with 7-10 (more if I love you) edited images.
Check them out at structuredfreedom.com
Laura Saltman is new to SOFLA via LA (from E News and Access Hollywood) and getting inspired. Her new book "The All Of Everything, A Spiritual Guide To Inner World Domination" is about to be released on Amazon.com. Her advice for the new year is : " Wipe your slate clean and start anew. Don’t let the mistakes of the past determine the future you have yet to create." I was so pleased to be a part of this journey by creating images of this beautiful soul for her new book and website.
Hair by Parker Plotkin (Art Director at The David K Space)
Makeup by Nikki Copeland
Such a fun gig! The Village people were so animated and fun. I was kind of amazed during "Macho Man." The best part is my two best friends assisted me on the job. So, I got to have a memorable night with work and friends!
Had the most awesome day shooting 3 child models today. Each one was adorable and fun to work with. The images came out great! Little Henry is a seasoned pro and Big Jack is just starting out. I think he has a bright future! His look is powerful and unique.
Today, Liz & I visited Jason Colannino to record some ukulele jams.
Liz has been working on a PSA on child drowning prevention, and Jason strummed a lovely little tune that will be used in the video- expected to broadcast around the Fourth of July.
We used the RØDE SmartLav+ microphone to effectively record the music into a smartphone. It was super easy to use and the recording result was remarkably clear.
For more information about Jason, click here to visit his website.